/ / / Amazon exec seen wearing Apple's AirPods while trying to promote Echo Buds

Amazon exec seen wearing Apple's AirPods while trying to promote Echo Buds

Amazon's first-ever in-house headphones are finally here, and at least on paper, they look pretty awesome, with hands-free Alexa support, "immersive" sound, respectable battery life, and most of all, industry-leading active noise reduction technology at an essentially unbeatable price point.

But unlike the company's Kindle e-readers or Echo smart speakers, which got in on the ground floor of their respective markets, the Echo Buds are joining an increasingly crowded and competitive industry copiously dominated by one major player. Said player might not be very easy to topple, ...

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