Verizon may carry the LG Velvet upon its US release in August

Instead of the predictable G9 flagship, LG took the dustier road, and revamped not only the naming concept of its flagship line, but also its specs niche and its looks. Instead of uninspiring G-series numbers that rarely proved a hit with consumers, the company now has a new phone with the name reflecting its individuality.

Chief among the telltale signs of a different design concept is the "raindrop" camera arrangement on the back of the LG Velvet, and it's precisely the inspiration for this new approach that the chief LG designer recently sat and talked about.

It was ...

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