/ / / Pandora rolls out interactive voice ads to select users

Pandora rolls out interactive voice ads to select users

Pandora plans to introduce interactive voice ads and even began alpha testing the feature in December. A few days ago, the company that it launched interactive voice ads into wider public testing.

After several months, Pandora gathered enough data that seemingly confirms voice ads are a good user experience. According to the company, 72% of listeners think that voice ads were easy to engage with, 27% claim they love the ability to use their voice to interact with ads, while 20% more like having the option.

The new feature enables Pandora users to interact with ads using their voice ...

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