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Americans stopped buying new phones when the X landed at $999

Right around 2017 a perfect storm of events both raised average phone prices, and made them visible for the consumer. The carrier subsidies system removal, general industry cool-off, and ever-increasing competition that made companies chase expensive components all contributed to the phenomenon. 

Nobody asked for the iPhone X Face ID biometry that needed a notch cutout in an OLED display yet Apple decided to set itself apart with it. Phones then started chasing hole-in-display, sliding, dual-screen, pop-up and other "all-screen" design efforts. In-display fingerprint readers ...

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