As Apple has discovered, currency exchange rates can play a big part in determining how well a product will sell overseas. Because the dollar was so strong against the Chinese Yuan late last year and early this year, Apple had to raise the price of the iPhone in China. At one point, the "more affordable" iPhone XR cost Chinese consumers more than the Huawei Mate 20 Pro; at the time, this was Huawei's most pricey and premium handset. Apple could have reduced its profit margins to keep prices down, but originally elected to protect them at first. In January, Apple was forced to cut the wholesale ...
Sunday, 30 June 2019
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