HMD Global admits Nokia smartphones naming convention is confusing

HMD Global, the Finnish company responsible for the Nokia-branded smartphones, launches around a dozen new devices every year, covering all price tiers. The more phones a company launches each year, the harder it becomes to keep track of them after a few years.

If the company doesn't use a clear naming scheme for its many phones, customers will certainly get confused. HMD believes it did a wonderful job covering all price tier points with its smartphones, but admits it failed to make the naming scheme clear for consumers.

HMD's Global Portfolio GM, Pranac Shroff, told Gadgets360 ...

Monday, 10 June 2019 GSM ARENA GSMArena.com