Snapchat's new Lens Challenges feature allows users to compete against each other

Snapchat is bringing yet another feature to its social network app in an attempt to win back some of the daily active users it lost in the third quarter. The new feature called Lens Challenges lets players compete against each other in silly contests related to a song, dance, holiday or other major events.

Since a major part of its fan base comprises of teens and 20-somethings, Lens Challenges has been specially tailored to fit their tastes. Deadline reports the Lens Challenges feature is meant to “inspire creativity, self-expression, and community for Snapchatters and Lens Creators alike.”

The ...

Friday, 21 December 2018 GSM ARENA GSMArena.com