
When you have an enormous userbase you can reach with a push of a button, it must be tempting to do it when you want to give a boost to one of your products. Apple is usually conservative when using iOS push notifications for advertisement purposes, but recently there’ve been a few cases that made people more annoyed rather than happy to be informed.
First, there was the ad for iPhone Upgrade program, which was reasonable enough, but then people got a notification about a new episode of Carpool Karaoke, which frustrated those who have no interest in the show with its intrusiveness.
Now, ...
Wednesday, 19 December 2018
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