Apple focuses on boosting iPhone sales with new marketing campaigns

The 2018 iPhone lineup

The iPhone XR is officially Apple’s best-selling iPhone at the moment but that doesn’t mean iPhones are selling as well as they used to. For months multiple reports have pointed towards much weaker demand for Apple’s latest models. And now, according to a new Bloomberg report, Apple is testing various marketing strategies designed to shift more units.

It’s claimed that company executives moved marketing staff around in late October, taking them off of other projects and placing them on the iPhone team. The ...

Tuesday, 4 December 2018 GSM ARENA GSMArena.com