Apple's 10.2-inch iPad was almost popular enough to keep the whole tablet market afloat in Q4

Worldwide tablet shipments unexpectedly , but the final three months of the year saw the market return to the negative trend that's been dominating the industry for the better part of a decade.

While Apple managed to substantially outperform the global tablet market as a whole with another big quarterly boost in iPad sales, Samsung, Huawei, Amazon, and "other" vendors posted shrinking Q4 numbers that were eventually bad enough to cause a small 0.6 percent dip in overall shipments compared to the last 90 days of 2018.


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