The introduction of the iPhone X in 2017 saw Apple create an entirely new smartphone segment focused on power users. But at the same time, it arguably dropped the ball elsewhere in the name of profit.
Apple started to rectify things in September with the iPhone 11 but, if leaks and rumors are to be believed, next year's lineup overhaul will be so dramatic that it could be considered the company's best move in years. That's because it'll target every consumer demographic north of $399 while also taking into account the needs of different groups of customers.
This should give ...
Friday 27 December 2019
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