Fitbit's top Apple Watch rival is cheaper than ever before just in time for Christmas

As a veteran of the wearable industry, you'd probably expect Fitbit to be better positioned for global success in the smartwatch market by now. But after focusing exclusively on low-cost activity trackers for several years, the company released its first proper alternative for the hugely popular Apple Watch lineup in 2017.

Unfortunately, the Ionic didn't exactly connect with mainstream audiences, and while the family proved slightly more successful, its missing features prevented it from going toe to toe with the aforementioned .

At long last, the arrived ...

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