In the first quarter of 2017, Apple iPhone sales peaked at 78 million units worldwide. Worried that sales of the device were dropping off, Apple decided to start focusing on selling services to the 728 million iPhone users worldwide as the second quarter of 2017 started. Apple set a goal to double its services related revenue to $50 billion from $25 billion by 2020. This was best accomplished by having iPhone users sign up to make recurring monthly payments for subscription services such as Apple Music, Apple News+, and more. And for fiscal 2020, which ended in September, Apple generated $53.77 ...
Thursday, 10 December 2020
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