Apple Talk: the art of propping up your products

Regardless of what your opinion of Apple is, one thing can’t be denied. It’s taken presentations to another level, especially during “these difficult times” when all keynotes and announcements are virtual and prerecorded. But, of course, even the live events before that were scripted and every word carefully selected to fit the ultimate goal: to present the Apple product in the best light possible.

Words like “fantastic”, “amazing”, “gorgeous” and “awesome” are generously sprinkled throughout each presentation, while others like “cheap” are straight-up missing from Apple’s vocabulary. But ...

Thursday, 22 October 2020 GSM ARENA GSMArena.com