The Fitbit Sense will match the Apple Watch's ECG capabilities next month

While its name might be synonymous with low-cost fitness trackers for many consumers around the world, Fitbit has faced quite the uphill battle trying to gain a foothold in the fast-growing smartwatch market over the last few years.

Although the company's rookie Apple Watch-rivaling effort was released all the way back in 2017 (to tepid reviews and overall indifference even from its core fanbase), followed by the slightly the next year, Fitbit still failed to make , ranking behind everyone from Apple to Garmin, Huawei, Samsung, and even Imoo and Amazfit.

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Tuesday, 15 September 2020 GSM ARENA GSMArena.com