Dear phone makers, STOP putting macro cameras on phones

Cameras have become the number one feature that differentiates premium smartphones in an already saturated market.

It's no surprise then that coming up with the next great smartphone camera has become the top priority for most if not all phone makers.

And that is a noble goal, meant to serve the users and give everyone a better experience. But somewhere along that road something went wrong. And here is how I imagine it all went: downtown Shenzhen, China, at the high-rise headquarters of an unnamed phone maker, a marketing department battled ...

Thursday, 20 August 2020 GSM ARENA GSMArena.com