WarnerMedia kills HBO Go app, long live HBO Max

was off to a rocky start due to the company's confusing portfolio. Simply put, there are too many services under the “HBO” tag, which not only confuses customers but also makes them hard to differentiate.

WarnerMedia is aware of the issues created by having three different services called HBO, so it's taking steps to clarify the confusion. It's hard to be very successful when you're trying to do marketing for your services if they're called HBO, HBO Go, HBO Max, and HBO Now.

So, to make it easier for customers and for its marketing department to distinguish between these services, ...

Saturday, 13 June 2020 GSM ARENA GSMArena.com