Samsung unveils special purple-coated Galaxy S20+ 5G and Buds+ BTS Editions

The K-pop phenomenon has taken the entire world by storm in recent years after obviously originating in South Korea way back in the early 1990s, and sooner or later, it was pretty obvious the nation's greatest tech export would try to get a piece of the action with a high-profile global marketing partnership of some sort.

, set to go up for pre-order on June 19 in the US ahead of an actual commercial release on July 9. The latter date, mind you, was not randomly selected, marking the seventh anniversary of the BTS fan collective.

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Monday, 15 June 2020 GSM ARENA GSMArena.com