Xiaomi spins POCO into independent brand, paving the way for POCO F2

The original POCO F1 was clearly an outstanding success for Xiaomi yet the company has so far failed to introduce a successor. Today, after months of silence on the matter, it has  one huge change to the way POCO operates.

Xiaomi has revealed that the POCO sub-brand is officially being spun off into an independent brand that’ll be able to operate on its own. This structure is similar to the one adopted by Redmi in 2019 and means that it’ll have its own team and market strategy.

POCO will be operating without much input from Xiaomi, although the two brands will share resources. ...

Friday, 17 January 2020 GSM ARENA GSMArena.com