/ / / How do you design a phone? Motorola's VP of Design gives us a peek behind the scenes

How do you design a phone? Motorola's VP of Design gives us a peek behind the scenes

As the hardware of smartphones steadily becomes better across the board, companies are forced to search for new ways to entice customers to choose their phones over the competitors'. One result of that are the intricate color designs of modern smartphones. We've seen backs that reflect light to produce a rainbow effect, others that seem almost alive when you shift your phone around and some that offer a smooth gradient between two or even three colors. 

We had the opportunity to get some insights about what's going on behind the scenes when companies make design decisions ...

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