Puma goes after Nike and Adidas with a self-branded smartwatch powered by Wear OS

It's no longer a big secret that Wear OS smartwatches aren't exactly selling like hotcakes, as proven by the latest global vendor chart, dominated by Apple, Samsung, and Fitbit, neither of which is using Google's software platform for your wrist. But the search giant still has quite a few active hardware-making partners, the most important and prolific of which sells its smartwatches under many different brands, including Michael Kors, Diesel, Emporio Armani, Kate Spade, and of course, Fossil.

The US-based Fossil Group is behind Puma's first-ever smartwatch as well, which naturally ...

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