While India is the second largest smartphone market in the world, its status as a developing country means that high priced flagship phones do not sell that well in that market. That is one of the reasons why, when Apple started manufacturing the iPhone in India back in 2017, it started with the low priced iPhone SE. The latter, which looks like the iPhone 5s and carries a 4-inch screen, was priced at the equivalent of $250 USD in India. Not only did producing the iPhone locally allow Apple to get in line with Prime Minister Narendra Modi's "Make in India" campaign, but it also helped Apple ...
Friday, 5 July 2019
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