/ / / iPhone search traffic down by almost 50% in China; February sales were "abysmal"

iPhone search traffic down by almost 50% in China; February sales were "abysmal"

The 2018 iPhone lineup

Last quarter, Apple saw its revenue numbers plummet as a result of weak iPhone demand in China. And according to Longbow Research (via Bloomberg), the Silicon Valley-based company is still facing some pretty big challenges in the market.

Search traffic isn’t the most accurate way of gauging demand but drastic drops are usually a sign of less interest. In the case of Apple’s iPhone, Longbow reports that search volumes in China are down drastically year-over-year. In fact, in January searches in the country related ...

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