How can manufacturers counter the increasing smartphone upgrade cycle?

The global smartphone market appears to have peaked, with 2018 being the first year without any increase in total shipment numbers worldwide. This, of course, doesn’t mean all smartphone makers are struggling, in fact, some are doing better than ever. Sooner or later though, they’ll reach a plateau as well.

One of the main reasons smartphone sales are declining is that users now tend to hold onto their phones for longer, some estimates show that the average smartphone owner switches devices once every three years.

Naturally, manufacturers would prefer that period to be shorter, ...

Monday, 11 March 2019 GSM ARENA GSMArena.com