Google wants more Android apps to give you rewards for watching ads

Even though Android users worldwide downloaded more than twice as many Play Store titles in 2018 as iOS users did through Apple's official App Store, the latter generated 88 percent more revenue, according to a certain estimate. That plays into a narrative as old as time, according to which Google Play has a monetization problem.

Simply put, those rocking an Android handset or tablet (even expensive new flagship models) are generally less likely to pay for a "premium" app download or "freemium" in-app purchase than iPhone and iPad owners. Obviously, Google is not giving ...

Thursday, 7 March 2019 GSM ARENA GSMArena.com