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Google paid Apple almost $10 billion to continue as default search engine

Safari on iPhone X

Apple’s Services revenue grew substantially last year and is expected to continue doing so throughout 2019. But according to the latest estimates from Goldman Sachs, a whopping one-fifth of the money generated by the business in 2018 came directly from Google.

This share translates into a figure that sits somewhere between $9 and $10 billion and is directly related to the internet giant’s search efforts. As things stand, Apple is one of the biggest channels of traffic acquisition for Google – it accounts for roughly ...

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