'Apple Prime' subscription bundle needed to maintain Services growth: analyst

The Apple iPhone X

As reported earlier today, around one-fifth of Apple’s Services revenue came from Google last year but analysts over at Goldman Sachs believe this large share of revenue will soon start to decrease.

In order to maintain “mid to high double-digit growth,” the analysts believe Apple needs to launch some sort of ‘Apple Prime’ subscription. In fact, the expectation is that such a service will be launched later this spring or throughout the summer period. If it does not, the business's growth could slow drastically.

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