Apple iPhone users in the U.S. spent 36% more money on apps last year

A new report from Sensor Tower (via Tech Crunch) that will be released later this week will reveal that the average U.S. Apple iPhone owner spent $79 on paid apps and subscriptions last year. That is up a healthy 36% from the $58 that each iPhone owner spent on apps and subscriptions in 2017. Even before iPhone sales started slowing this year, the company decided to focus on its services unit, aiming to produce $50 billion a year in revenue from the App Store, Apple Music, AppleCare, Apple Pay, iTunes and others. The 36% year-over-year increase in spending was up from the 23% growth seen last ...

Tuesday, 12 February 2019 GSM ARENA GSMArena.com