Apple uses famous Las Vegas slogan to promote iPhone security on billboard near CES

Surely you've heard the iconic slogan used by the the Las Vegas Convention and Visitors Authority to attract visitors. "What happens in Las Vegas, stays in Las Vegas" has been one of the most popular slogans ever created by a tourist agency. In fact, it is so well known that Apple borrowed it for a billboard that it put up in Las Vegas just days before the start of the 2019 Consumer Electronics Show (CES).

The billboard shows the outline of the back of an iPhone X, iPhone XS or iPhone XS Max and says "What happens on your iPhone, stays on your iPhone." Underneath the ...

Saturday, 5 January 2019 GSM ARENA GSMArena.com