As usual, Apple's holiday ad will have you reaching for a tissue

Every year around this time, Apple releases a holiday video that really isn't made to promote its products. Instead, the annual clip usually has a message deeper than "buy an iPhone." Now that doesn't mean that Apple's products don't appear on these videos, it just means that the video tells a story that isn't about these devices. Last year's ad, entitled "Sway," included the iPhone X and the Apple AirPods, and featured a couple running into each other, dancing throughout the town. The tag line? "Move Someone This Holiday."

This year's ad shows a young woman who obviously ...

Tuesday, 20 November 2018 GSM ARENA GSMArena.com