John Legere did quite an amazing job during his seven and a half years as CEO of T-Mobile. He took a carrier that was having trouble connecting with the American consumer, was late to finish its 3G and 4G LTE networks, and was last among the four U.S. majors in subscribers. Using unconventional methods (putting the customer first, actually knowing about the products his company was selling) and he bombed the airwaves with cutting edge ads that energized the consumers. Lastly, Legere rewarded his subscribers with freebies like Netflix and started the T-Mobile Tuesdays rewards program.
Legere ...
Saturday 25 April 2020
GSM ARENA
GSMArena.com
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