Apple's latest challenge aims to find the best "Shot on iPhone" photos

Previous 'ShotOniPhone' feature

Since Apple first joined Instagram in September 2017, iPhone users have been encouraged to tag their photos using the hashtag ‘#ShotOniPhone.’ Doing so gives them the opportunity to be featured on the company’s account. And today an extension to this campaign has been announced.

Between January 22 and February 7, Apple is running a new ‘Shot on iPhone Challenge’ which aims to “select 10 winning photos” which will be announced in February. The winning shots will then be included on billboards across a number ...

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