Apple's Chinese iPhone price cut is unprecedented

You've probably already heard the news: Apple has revised its quarterly forecast, cutting expected revenue by $9 billion and blaming slower sales in China as the main reason. The move was unprecedented in recent history, as Apple has always managed to forecast the market correctly, but not this time.

And strange times call for even more unprecedented measures: for the first time ever since Apple the original iPhone of more than 10 years ago, Apple has now cut the prices on all of its latest iPhones, and this happens just a couple of months after the official launch in China.

This ...

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