/ / / Apple's profit margin on the iPhone has fallen from a peak of 74% to 60% over the years

Apple's profit margin on the iPhone has fallen from a peak of 74% to 60% over the years

A chart published by The Information, based on data computed by TechInsights, reveals something interesting in terms of how Apple has priced the iPhone over the years. Even though the Apple iPhone X made news last year as the first handset to be priced at $1,000, iPhone profit margins have actually been declining after peaking with 2009's iPhone 3GS. Apple has been adding more technology and higher quality components into its iPhone models, which explains the drop in profit margin.

Individual iPhone models with the smallest profit margins have been the low end units, ...

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